Play Forward Sport Development Consultancy was founded by Robbie George, a dynamic leader with 22 years of experience in sport, leisure, and tourism, including a decade in National Governing Bodies in several leadership positions, as well as several degrees in sport development, management and coaching. Robbie is passionate about growing participation and performance in sport, with a strong focus on innovation, inclusivity, and long-term sustainability. Robbie excels at leading teams, managing projects, designing impactful learning experiences, and delivering strategic development initiatives across all levels of sport.
"I'm fascinated by skill acquisition, coaching, and the wider impact of sport development. Becoming a father to two amazing children, now 7 and 5, has given me a front-row seat to how young people experience sport – from how they learn and grow, to how different clubs and environments shape their relationship with being active. I've also seen how families and communities engage with sport in very different ways. Some love it, some feel left out.
Play Forward was born from these insights as well as my experiences in sport. We work with organisations across the sport sector to design, develop, and deliver projects and strategies that make sport more engaging, inclusive, and effective. Whether it’s supporting organisations, coaches, clubs, or communities – we help turn ideas into impact. Let’s play!""
